A NEW ERA OF WATCHMAKING
THE NEW TUDOR WATCHMAKING MANUFACTURE
Every TUDOR watch is assembled and fully tested to the brand's exacting standards at the new TUDOR Manufacture in Le Locle, Switzerland. This new state-of-the-art facility, which combines the expertise of TUDOR watchmakers with the most advanced production management and automated testing systems, was completed in 2021 after three years of construction.
Entirely decorated in TUDOR's signature shade of red, the Manufacture extends over five floors, boasts a total surface area of 5,500 square meters, and is both physically and visually connected to the Kenissi Manufacture, the industrial unit that produces TUDOR movements. Thanks to the Kenissi Manufacture and the network of TUDOR subsidiaries, the brand has been able to integrate the development and production of high-performance mechanical calibers. Today, TUDOR has full control over the production of strategic components and can guarantee their quality.
The Manufacture is home to a team of 150 people, who work tirelessly across their many roles to produce the most reliable and robust watches possible. One of TUDOR's cornerstones is ensuring that its watches offer maximum value to the customer. To achieve this, the brand has refined a unique approach that combines automated production technologies and the technical expertise of highly specialized watchmakers. The latest technological advances, in-house logistics systems, and automated testing are effectively leveraged to offer customers the best possible watch at the best possible price.
Many TUDOR watches are equipped with Manufacture Calibers, developed and produced at Kenissi, the TUDOR movement production unit. In fact, the two buildings are connected. TUDOR Manufacture Calibers are entirely created here, from research and development to final assembly.
All TUDOR watches are tested at the TUDOR Manufacture. Each model must pass the TUDOR Performance Control, which means that, once fully assembled, it must demonstrate an accuracy of -2/+4 seconds per day for models equipped with Manufacture Calibers and -4/+6 seconds for those equipped with other Calibers. In addition, all watches undergo water resistance tests in hyperbaric cases. Certain models in the TUDOR range meet the much more demanding METAS standards. In the future, all TUDOR watches will be certified as Master Chronometers by METAS.
